牛奶罐的因素|寿司的钱

Oct 05 10月5日

The Milk Jug Factor 牛奶罐的因素

Does something as simple as the shape of a milk carton influence your decision to shop at a particular store?做了简单的形状牛奶纸盒影响您的决定，以店在某一特定商店吗？ Or is price a more important factor?抑或是价格，更重要的因素？ Maybe a strange question, but a couple of months ago one of our grocery stores dramatically changed the shape of their gallon milk containers.也许一个奇怪的问题，但数个月前，我们的一个杂货店大大改变了形状，其加仑牛奶容器。 Here’sa picture- can you guess what store this is from?以下图片-你能猜到是什么商店，这是从？

一个奇怪的看牛奶的货柜

And why did they choose this shape?和他们为什么选择这种形状？ Maybe a packaging decision… they can fit more of them in a box or crate, and save on shipping costs with large volumes?也许包装的决定… …他们可以容纳更多，他们在一个盒子里或箱，并保存于运费与大量？ Now what about customer concerns, usability or ergonomics?现在什么客户的关注，可用性或人机工程学呢？ They certainly didn’t ask anyone at our store, and even the checkout personnel were surprised by these when they first came out.他们当然没有要求任何人在我们的商店，甚至结帐人员感到惊讶，这些时，他们首先出来。 I will say the jug is narrower and fits on a refrigerator shelf much better.我会说，该罐是窄，适合于冰箱大陆架好得多。 But it’s taller and more awkward to hold and pour.但它的身高，更尴尬的举行和倾诉。 What I really don’t like about it is that it doesn’t pour as effectively!是什么，我真的不喜欢，这是它不倒，作为有效！ It’s easier to spill the milk, and the milk comes out faster and drips more often.它的更容易泄漏牛奶，牛奶出来的更快，滴，更经常地。 Under the cap there is also a peel-off seal that is somewhat of a pain to deal with.根据上限，也有果皮小康印章是有点疼痛，以处理。 Overall most customers we have talked with do not like the milk jug redesign.整体的大部分顾客，我们跟不喜欢的牛奶罐的重新设计。

Yet with all of the things I don’t like, what I do like is the price.然而，与所有的东西我不喜欢，有什么我想是价格。 It’s about .75 cents to a dollar cheaper than any other store I’ve found.它的约0.75美分，至一美元的便宜，比其他任何商店我发现。 Which is about 25% to 35% of the price of each gallon!这是约25 ％至35 ％的价格每加仑！ We go through about 3 gallons of milk each week, so price is the major factor for us and we buy this one.我们经过约3加仑的牛奶，每星期，所以价格是主要因素，为我们和我们购买一。

I call it the “milk jug factor” although I’m sure there are more appropriate economic terms.我称之为“牛奶罐的因素： ”虽然我敢肯定，有更多适当的经济条件。 As we consider price versus usability for a given product, we must decide which is the most important.因为我们认为价格银两可用性为某一特定产品，我们必须决定哪个是最重要的。 A lot like opportunity cost decisions, but more in terms of efficiency or usefulness to a given person.想了很多的机会成本决定，但更多的条款的效率或效用，以某一特定的人。 Economically speaking, I imagine milk is a fairly “inelastic” consumer item.从经济上来说，我猜想牛奶是一个相当“弹性”消费项目。 Our society drinks a lot of milk, and people are going to buy milk regardless of small changes in price, or even carton shape/size .我们的社会饮品了很多牛奶，和人民去购买牛奶，无论小的变化，在价格， 或什至纸箱形状/尺寸 。 I think this grocery store figured that part out, and maybe it saves all of us money.我觉得这杂货店计算出来的一部分，也许这样可以节省我们所有的钱。 Would you buy this one?你会购买一？ Does it even matter?是否即使此事？ I still like the old-fashioned fat milk jug better… but I’m not willing to pay for the difference!我仍然像老式的脂肪牛奶罐更好的… …但我不是愿意支付的差异！ Did you guess what store this is from?你猜是什么商店，这是从？