If it’s not apparent to many people by now, the frugal living style is becoming the “in thing” these days. No surprise considering the challenges Americans face with a tigtening economy and job market.   While consumers have cut back on spending more than any time in the last 28 years, the Fed has lowered interest rates to levels not seen since the days of Eisenhower. It’s no wonder we’re spending like we lived in the days of Eisenhower over fifty years ago.
Of course the government is doing all it can to stimulate the economy, but consumers have awakened to the reality that money only goes so far. And taking on more debt to support lifestyle needs is just not a good idea for long term financial security.Â
But what is surprising is that being “frugal” is becoming fashionable throughout all levels of the socio-economic spectrum. Even the more affluent families are now looking for ways to cut back, and busy executives are wearing bargain shirts. It just makes sense. Why does “dressing for success” have to mean $1200 suits and $80 shirts?Â
I believe we’ve entered a new period of practicality and frugal living. Even if it’s simply a response to challenging financial times, people are becoming aware that spending money they don’t have just digs a deeper hole of indebtedness. Living a simpler lifestyle is healthier, more stress-free and saves a lot of money over time.
So will families and children growing up these days have a new perspective on frugality and financial awareness? Is this a new paradigm that has changed how society may interact with money? Possibly, but you’ve got to wonder if some people are simply like that all the time anyway, or if it’s just due to the financial crisis. A good comparison is the Nature versus Nurture debate, examined by the Wall Street Journal in The Making of a Miser.
“…people who lived through the Great Depression were often thrifty their entire lives. Since the 1930s, each successive generation has gotten to be more free-spending.”
“The current financial crisis could change that. “Right now, there are probably a lot of children who are going to be tightwads,” says Mr. Rick.”
“But our childhood isn’t the only factor. George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, says people have innate tendencies. “It’s almost like people are born tightwads or cheapskates,” says Dr. Loewenstein…”
I’m not sure about being born to be thrifty. Personally I think it has more to do with our experience, and the nurture aspect of childhood development is very important. Yet being a tightwad is far different from simply being frugal. And being a cheapskate, or someone who stresses out about every penny may not be all it’s cracked up to be:
“…According to Messrs. Rick and Loewenstein, being a tightwad isn’t the happiest state of being. Many cheapskates experience something akin to physical pain when they spend, and are constantly anxious about money.”
“Spendthrifts aren’t necessarily any happier. Their free-spending often causes stress in their lives and marriages. Indeed, Messrs. Rick and Loewenstein say the happiest people are frugal, which they define as people who are able to spend without suffering but take pleasure in saving.”
But what about the little things we love to buy, or gadgets like cell phones? Are we thinking twice about those purchases as well?
One of the more expensive items I purchased this year is something most of us don’t need, but we really like. A GPS navigation gadget, or personal navigation device (PND).  I’ve been waiting to buy one of these for a few years, and finally justified it by taking a two-week trip this summer (with sky-high gas prices to boot!).  Taking the trip was not a frugal decision by a long shot. But it was a chance to spend time with my son, and something we will long remember.
To help with the trip I found a Garmin Nuvi 770 at a great price on Amazon, and had to have it. And how did it perform? Flawlessly. In fact, the trip would not have been the same without it, and I’ll never be without it again. This thing took us places I couldn’t have imagined, and kept us safe and sound and always aware of our location. We did a round-robin trip in the midwest, through Michigan and the Upper Peninsula, and back down through Wisconsin, circling Lake Michigan.   Not only did the Garmin take help us find dozens of “points of interest” (POI’s) that we might otherwise not have seen, but it also found gas, shopping and dining facilities in a heartbeat.Â
Crossing the Mackinac Bridge into Michigan’s Upper Peninsula

You can even see Mackinac Island in the picture’s background to the right over the water, and also on the Garmin’s screen.  This thing was just awesome to use, and really simple. Personally I view it as a safety or security issue now- we know where we are, and how to get where we want to go. It’s peace of mind and a whole lot more. I even added a custom POI database that listed campgrounds, parks and other recreation facilities. The coolest part is while driving down the highway in late afternoon, I could look up campgrounds nearby and the Garmin finds several I never heard of or even knew existed. So we end up camping at some terrific places, without a reservation, simply by using the Garmin to find them as we travel along.
So can a Garmin be considered a frugal purchase? Probably not, but one could make a case for saving gas by not getting lost!  It probably comes out even though, because the Garmin shows you so many new things you never knew existed, that you like driving there too.Â
But a couple of months later, do I still use the Garmin very much? Not everyday, but whenever we visit the city, go to garage sales, need directions to some new place, etc., it’s very handy to have.   I suppose of you’re a sales rep or a realtor, you can’t live without it.   But in terms of frugality it’s not an easy argument to make. This thing is a cool gadget that makes life and travel better…but most of us don’t need one.Â
I would like to think I’m usually in the frugal category, or at least working a lot harder at joining the ranks of the future frugal. I think we have entered a new age of frugality, and many people will more carefully consider how and where they spend money and the lifestyle choices it brings.Â
Personally I enjoy spending money, yet I relish saving money on things and finding a good buy. In reality however, I also don’t hesitate when I think I need something, and I usually pay for quality when given a choice. But I often wonder if frugality and the enjoyment of shopping can go together?  I think the answer is yes, but it depends on the lifestyle we choose, and how much that debt is part of our lives. It’s much easier to whip out that credit card and charge something rather than pay cash. When we use our own hard-earned cash, I think we’re a little more careful about what we buy.
All I know is I choose not to stress out about financial choices (or debt!), and the more I provide for a secure financial future, the better my life is.  And that’s what it’s all about.
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