You know I realized I missed an important point in my post about starting a small business… especially where the internet and blogging is concerned. Instead of thinking about blogging as a business, which admittedly it may be for some, we can also think of blogging as an extension of a business. The Wall Street Journal Online has written a great article titled Blog It and They May Come where the author talks exactly about this point. The examples highlight the fact that small businesses can leverage their customer base with blogging, and have increased revenues from the same. Other small business bloggers are using their online presence to establish a deeper relationship with customers, and to solicit feedback. Great article… and an excellent tie-in for small business. And by the way, one of my favorite small business and start-up sites? The Startup Journal… from the Wall Street Journal Center for Entreprenuers. An excellent (and free!) site… looks like they’ll be moving to WSJ.com next week, so check there if the link has changed.
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